In the summer of 1930 there came to a small group of employees in the Review and Herald office the definite conviction that it would be a good thing, as workers in an institution engaged in the mechanics of the message, actually to do the things about which we had been so long theorizing. "Let us hold an evangelistic effort," someone suggested, "a Review and Herald evangelistic effort. It would do us all good to enter 'the field' about' which we have heard so much. Why not tell some of the thousands within easy reach who have never heard the wonderful truths of the third angel's message?"
That was the beginning. Weeks of careful planning followed. The Review and Herald as an institution, and the office family, gave the money needed, and the Potomac Conference provided a Bible worker and paid her salary. All the office workers rallied enthusiastically to the support of the enterprise, giving not only money, but time and talent as well.
The men and women who make up an institutional force are trained to prompt, efficient service. This was evident as our organization swung into shape in the early autumn, and the steering committee, together with the committees on distribution of literature, ushering, music, art, newspaper write-ups, ads. and handbills, platform arrangement, transportation, and Bible readings and visiting, got under way. No detail was left unplanned for.
It was decided to hold our effort in Alexandria, a conservative old/Virginia city just across the Potomac from Washington, D. C. For six weeks preceding its beginning 3,000 copies of Present Truth were mailed to a selected list of names chosen from the telephone directory. On the sixth Sabbath afternoon the office family turned out almost en masse, and working in band formation, rang every doorbell in the city. Thus the people were given personally an attractively arranged handbill and a cordial, friendly invitation to attend "the Bible Chautauqua, opening at Elks' Hal] tomorrow night." Newspaper notices also appeared in the local Saturday issues, thus spreading the announcement to the farm and village homes over all the countryside.
For eight weeks these meetings were held four nights a week—Sunday, Tuesday, Thursday, and Saturday. Special music and chalk talks were frequently featured, and a special effort was made to choose subjects of wide general interest for Sunday evenings. It was a long pull, but not once did the efficient organization fail to function properly and on time. Each individual responsible was in his appointed place on the specified minute of the specified night.
As the interest grew, we invited our friends and neighbors of the Washington Sanitarium and Hospital to share our joy of service. The general public is interested in such things as food, high blood pressure, and nerves. Doctors and nurses of the staff gave lectures and demonstrations which were much appreciated, and greatly assisted in drawing and holding our audiences.
The eight weeks of intensive lectures were followed by four weeks when lectures were held only on Saturday and Sunday nights. Each Sabbath afternoon for these twelve weeks, every doorbell in the city of Alexandria was rung, and a personal invitation to the lecture was given, accompanied by a handbill and a copy of Present Truth. At the close of this series we continued Sunday evening services for eight weeks more, completing an effort of twenty weeks. All expenses connected therewith were carefully budgeted, and we closed without deficit. Our Review and Herald treasurer dispersed the funds, and held the purse strings very efficiently.
What were the results? Fifteen new believers and six of our own church youth were baptized in two baptismal services. The small Alexandria church of thirty-seven members was thus, strengthened by twenty-one additions. In the twelve months immediately following the beginning of this evangelistic effort, the tithe of this church increased 50, per cent over the twelve months immediately preceding the effort. This good record is continuing, and their sixty cents a week and Sabbath school offerings are going well "over the top." At this writing a substantial little church building, costing $5,000, is just being completed in Alexandria.
Did this Review and Herald evangelistic effort pay? Put to our office family when late summer rolled around in 1931, the answer was unanimous: "Yes, a thousand times, YES!" So once more we planned; once more our board and the Potomac Conference pledged their co-operation; and once more, as employees, we gave, in cash and service, even mere than the–year before.
Our second effort was held in Hyattsville, Maryland, a suburban town within ten minutes of Takoma Park by automobile. The same committees once more swung into action, and the same efficient service that contributed so largely to the success of the Alexandria effort was cheerfully given over approximately the same period of time.
There was, however, this added feature: In Alexandria a small church already existed as a nucleus around which to work. In Hyattsville there was no organization of any sort, and only a few Seventh-day Adventist families. Therefore, the first of January, 1932, some thirty of our office force led the way, and joined by others from surrounding churches, formed a Hyattsville company of forty-two members. The church services were held in the same Masonic Hall where the Bible Chautauqua had been featured, and those interested, especially those receiving Bible studies, were invited to attend. Subsidized by only the small sum of $35 from our other effort funds, this company has from the first been entirely self-supporting. Their tithe, Sabbath school, and mission offerings have increased surprisingly as new believers have become more and more firmly grounded in the Bible truths of the third angel's message. So on. the first Sabbath in May the Hyattsville (Seventh-day Adventist church was organized, with forty-seven charter members.
On Sabbath, May 25, twelve persons —the first fruits of this second Review and Herald evangelistic effort—received baptism. A number of other interested persons are faithfully attending Sabbath services and studying with the Bible worker and her assistants, and another baptism will take place soon.
Not only has the light of present truth thus been brought to many persons hitherto unreached, but our own souls have been blessed. It is planned to hold a third effort in the early autumn this year.
This experience has been a revelation of the potential evangelistic talent in the working force of just one institution. We have discovered that an institutional group, well-disciplined and handpicked (we know their temperaments and their ability, from working with them year after year), represent a potentiality for concerted action in evangelism just as much as they do for concerted action in the particular work that the institution is doing. That is the real kernel of this whole thing, and out of that grew this endeavor.
The question has been frequently asked: Has the Review and Herald as an institution underwritten the effort? To this it may be said that the Review and Herald Publishing Association has been very definitely responsible, and the employees have been very definitely responsible. Because the employees give, the institution feels that it can do something definite. Such co-operation is a wonderful thing. Other institutions have before them the selfsame possibilities for active, concrete, soul-winning endeavor.