The lists of names and addresses which we receive at our public meetings are the waters in which we fish for souls. Generally speaking, the larger the number of names obtained in an effort, the larger the sphere of labor, and the greater the number of soul-winning contacts possible. As a preliminary to getting large numbers of names, we must get large congregations. Thus the kind of advertising we do and the kind of audience we attract will, to a great extent, govern the nature and the number of names secured.
Much will depend upon the one who makes the announcements. It has been found that there is a good response when the announcer stresses that a booklet which gives the gist of the evangelist's address will be sent free to all who sign the card provided. If the sermon is of sufficient interest, many will want a permanent record of it. Then during his address, the preacher should make occasional reference to some statements in the booklet or tract which is to be given away. This also stimulates a desire to obtain the booklet, and leads to more signatures.
During the announcements, we have often followed the practice of flashing a slide on the screen, inviting all to sign the card for free literature on the subject of the night's address. We attach the card to be signed to the inside front cover of the hymnbook by means of a paper clip. In these days most people carry a pen or a pencil with them; so we no longer fasten a pencil to each hymnbook. Two or three tables are placed in the foyer or vestibule, on which are cards and pencils. We have found that many have overlooked the matter while in the meeting, or have lacked a pencil, and some of these will sign as they leave. Specially chosen individuals are put in charge of these small literature tables.
In the course of a campaign there are occasions on which the evangelist can make an effort to get the names of those who regularly attend the meetings; but who have never signed for literature or had any contact with the workers. For instance, when the subject of Revelation 13:18 is expounded, he can offer to present a bookmark which explains the meaning of the mysterious number 666 to all who sign a card for it. Again, it is a helpful and profitable practice to distribute special offering envelopes at intervals during a campaign. If space is allowed for the name and address on these envelopes, you will invariably secure the names of many who are genuinely interested.
By utilizing these methods, we secured the names of fifteen hundred people during one of our London campaigns. Our objective is the winning of souls in a greatly increased number. Therefore, we must constantly study how to secure more names. Every legitimate means must be used, and having obtained a larger number of names, may we be given grace and wisdom in our labors, that we may always realize that every name we receive is potentially a soul for the kingdom of God.
