Free Cuts For Advertising

My attention was called recently to a new source of effective cuts which can be ob­tained free of charge for use in our handbill and newspaper advertising.

By Joseph H. Nylander, Pastor-Evangelist, Michigan Conference

My attention was called recently to a new source of effective cuts which can be ob­tained free of charge for use in our handbill and newspaper advertising. Our local weekly news­paper here has a mat service which is paid for monthly. Each month or two this service com­pany furnishes the printer with a large, news­paper-size booklet which contains printed illus­trations made from these mats.

These mats, for the most part, are illustra­tions of ordinary commercial items, such as shoes, groceries, and hardware articles. How­ever, interspersed with these pictures are a num­ber of illustrations which, with a little imagina­tion, can be used to set people thinking when printed in our advertising.

I have checked through all the cuts, and among the usable mats I found those picturing the following diverse ideas : Uncle Sam holding a bulletin board on which a subject could be printed; a sea battle; Liberty Bell and church with colonial soldiers (usable in religious free­dom) ; four Americans saluting the flag ; a great tank and plane battle ; a soldier, a sailor, and their mother, who is holding a platter of tempt­ing food (usable in a health lecture). Un­wanted parts of the picture can usually be blocked out.

My initial use of these mats was with the subject, "Will Hitler Hold Europe ?" The mat was a picture of a farmer plowing a field. Overhead his thoughts were pictured in a great tank battle. Above this was printed, "Food Will Win the War." This superscription was cut off the lead casting, and in its place my own wording was inserted : "America Is Wondering." To offset the suspicion that our meetings were Rutherford, I used a small two-colored flag at each top corner of the handbill. The large cut of the farmer cost from six to eight dollars ; yet the mat was furnished free to me in connection with my printing.

On the back of this handbill I used a mat picture of a minister behind a pulpit with the open Bible before him. This illustration was captioned, "America Back to God !" giving dig­nity to the gospel appeal. I find it effective to use a colored ink, instead of black, for printing both the cut and the text

This newspaper has given me the mats on these illustrations and a number of others which can be used free of charge any time I choose. Such mat service is in use by most newspapers, and I presume it would be available to any of our workers who are willing to make a friendly contact with the printers. This is best done, of course, in connection with any printing work you might give them. Inasmuch as they re­ceive a new sheaf of these mats every month or two, our workers should be able to obtain their old ones for permanent use.

If arrangements cannot be made with your newspaper, you may buy these mats direct at low cost from the Stanton Advertising Service, 369 Lexington Avenue, New York City ; or from the Western Newspaper Union, 1343 H Street, Washington, D. C. Each mat is num­bered and dated. The one used here is S. N. S. 395-2-43 MF4 (the 2-43 meaning February, 1943 ).

In regard to the cost of the mat of the farmer, it was ordered by the printer here as an additional mat. He told me that they were allowed so many extra mats each year, so were not charged for this one. He estimated the cost of the mat at about twenty-five cents. (The cost of the cut itself, as made for the Ministry, was $1.87.—Editor.)

These monthly mat sheets come in a news­paper-size booklet. It appears to me that prac­tically all the ones usable for our purpose come in the first few sheets, since the rest of the sheets are given to small mats for commercial items. If a conference could arrange with the mat company to get the first few sheets at a nominal cost, this would be of definite help to our workers. The conference could then order the extra mats thought suitable each month. It takes but a few minutes to scan a month's set of mats. I have checked over past months, and as far back as a year or two, and have a long list of new ones. Some of these are quite striking.

Some of these mats come in two sizes. They can usually be cut down to the size wanted. The sizes range from 6" x 8" to 2" x 4" with the various dimensions in between. As the mats wear out after a few castings, a worker could pay the printer for the thin lead casting, and have it mounted on a block to extend the life of the cut. There is certainly a great oppor­tunity for use of these free mats in our adver­tising that is quite out of the ordinary in this field.

Ministry reserves the right to approve, disapprove, and delete comments at our discretion and will not be able to respond to inquiries about these comments. Please ensure that your words are respectful, courteous, and relevant.

comments powered by Disqus

By Joseph H. Nylander, Pastor-Evangelist, Michigan Conference

August 1943

Download PDF
Ministry Cover

More Articles In This Issue

Laws in the Art of Persuasion

Four ways to hold people's attention.

Strive for Colorful Preaching

Nothing so palls on the ears and minds of an audience as to have to listen to sermon after sermon that is drab, colorless, and dry.

Important Supreme Court Reversal

A fundamental decision which affects our entire literature distribution.

Called to be Preachers or Lecturers?

Papers Presented at Local Worker Gatherings.

Ministers and Temperance Work

Should we cooperate with other temperance organizations?

Important Plank in Our Platform

Protecting religious liberty.

Why So Many Apostasies?

Plans and Methods, Experiences and Problems.

Sabbath School and the Minister

The Sabbath school was ordained of God for the purpose of instructing His rem­nant church in the truths of the Bible.

A Bible Instructor's First Year

A bible instructor's first year is more im­portant than any other year in her expe­rience, because it is the foundation year.

Greater Bible Work—No. XIV

The responsibility for establishing the new believer does not rest entirely with the evangelistic workers who made the contact.

Editorial Keynotes

Candor of the Good old Days

A Five-Cycle Evangelistic Campaign

Efficient Evangelistic Methods and Pastoral Technique.

The Minister and the Newspaper

Some of our ministers maintain a close working relationship with the local news­papers.

Financing the Local Effort

The subject of finance deals with an all-absorbing question to every conference ex­ecutive, every evangelist, minister, Bible in structor, and lay member.

The Time for Medical Missionary Work

Is this the time for medical missionary work?

Ministering to a Sick World

How do we minister to a sick, dark, pessimistic world?

Fundamentals of Gospel Song Directing

A Discussion of Ideals, Objectives, and Technique.

Oriental Village Work

How can our message impact even those who are not even aware they are human beings?

Zulu Woman's Observation

Are our standards too low?

Radio Reading Room Progress

An update on the progress made in the last year.

Editorial Postscripts

From the Ministry back page.

View All Issue Contents

Digital delivery

If you're a print subscriber, we'll complement your print copy of Ministry with an electronic version.

Sign up
Advertisement - Southern Adv Univ 180x150 - Animated

Recent issues

See All
Advertisement - Healthy and Happy Family - Skyscraper 160x600