There are three words that might well be the motto and watchword of one who conducts a small-town effort—courage, persistence, and adaptability.
Courage. It takes courage for a minister and his wife to go into a strange community where there is no Seventh-day Adventist church to back them. Frequently he will have to be his own song leader, his wife will play the piano, he will offer his own prayers, he and his wife provide the only special music that there is, and any other special features. As he approaches his first meeting, he does not know whether to expect a hundred people, or a half dozen scattered throughout the hall.
Perssistence. Many ministers go into a small town to hold a series of meetings, but they see that only a few are coming and their small audience is rapidly dwindling ; so they decide to quit while quitting is good. No one was tempted more to stop than I when we started meetings at Newell a year ago. The first Sunday night we had fifty people, and during the week nights between twenty-five and thirty. The following Sunday night we again had almost fifty, and that week our crowd fell off sharply. Night after night we went with but few in attendance. The temptation was strong to go back to Spearfish, where we felt there were greener pastures, but we prayed, and the Lord gave us courage to stay by.
During the next week or two we called on the people who had requested literature on the subjects previously presented, and my wife succeeded in organizing a small Bible class. After a while we succeeded in organizing another, and then another, until we had forty people attending somewhere in one of these classes. Not all these people accepted the message, but enough accepted to make this type of program abundantly worthwhile.
It took quite some time before we fully realized why it was that our audience at Newell had melted away. The second week had marked the official opening date of the sugar-beet harvest in that area, and young and old were engaged in this work early and late for almost a whole month. If we had given up holding meetings at Newell after this first disappointing experience, our work would have been all in vain. But the Lord helped us to persist during these first few discouraging weeks, and we had the joy of seeing thirteen new believers who had no former connection with Adventism baptized into the advent message. It pays to persist and hold on.
Adaptability. Every community usually has its own type of people. We do well to study the class of people with whom we are to deal and the religious set-up of the community. Are the majority indifferent to religious things? What are the language problems of the locality? Where we are working the people are largely of German descent. Though I do not preach in that language, I offer German literature. We have German booklets and Bibles for prizes. We also, provide German Bible studies and encourage the people to bring their German Bibles and react from them. I encourage the people to ask questions in their own language; then we in turn translate them for the benefit of the others and answer the questions in English. Now let us consider a few principles that are important in small-town-evangelism.
Meet people on their own ground. I believe it is a good idea to meet people on their owns ground. If you find a man out in the field pitching hay, roll up your sleeves and give him a lift.-Spend a day with some prospective Adventist,. helping him with some of his humble, everyday labor. Show him that you are not ashamed to help him with the things he is doing. I spent parts of four days helping a man with his sheep, while in the evenings we had a Bible study. Some time ago we witnessed this man, together with his family, uniting with God's family by baptism. Time spent in that way pays rich dividends.
Study the Terrority. In planning an effort in a small town, study your territory. My wife and I like to work a town with the Ingathering first. Especially is this revealing in the residential section. This will give an idea whether the place is ripe for an effort, whether the people are interested in Bible prophecy, and whether they are concerned about the signs of the times. It is well to find out whether your prospective territory has been covered with our books. Of the thirteen people baptized in Newell, five had our truth-filled books in their homes. One reason why we chose to labor in the little town of Vale is that it has been well worked by our colporteurs in the past.
Let me relate one incident to show the value of following this plan. Twenty-three years ago a colporteur sold W. A. Spicer's Our Day in the Light of Prophecy to a young mother at Newell. She read the book and was convinced that it contained the truth. She loved the message of the book, but knew no others who believed its contents. When children were born into the family, the husband and relatives urged that the children be sprinkled, but she remonstrated, "That's not the way the Bible says to be baptized."
For twenty-three long years she searched. Last fall we started meetings in an old community church building. This man was a regular attendant. When we called at her home to deliver our literature, she said, "You people preach just like this book teaches." She then brought out a well-worn Our Day. Great was her joy when she found out that we were the people of the book. Soon afterward, at the close of a Bible study on the Sabbath, she said, in the presence of the others in attendance, "Here is where I take my stand. I know it will be hard, and I will meet with much opposition, but from now on I will keep the Sabbath." Her predictions have been all too true_ Her husband opposed every step of the way, but she has remained faithful and is a real credit to this movement.
Type of Building to Choose. What building should we rent in the small town ? Obtain the best the community can provide. We have great message. It should be presented in as good a setting as possible. Strive to rent the type of building used for public or semipublic purposes. Befriend people who are in a position to help you.
Advertising. Sometimes little towns do not have a local newspaper. In that case it is advisable to use a neat handbill at least once a week. Cover your rural section as well as the town. In many cases the country people respond better to your invitation, even though it is more of a sacrifice for them to come.
In our Vale effort we had no outside help as far as music was concerned. In order to add variety, behind a screen we used a phonograph on which we played religious records during the time the people came in and also while the offering was being taken up. The audience seemed to appreciate this type of music.
Is small-town evangelism necessary? Absolutely! The gospel is to go into all the world, including the small towns. My heart is made sad every time I drive through a town in which the voice of one of God's messengers has never yet sounded the message for this hour. Again and again comes the Master's challenge, "Go out into the highways and hedges, and compel them to come in, that My house may be filled." I wonder whether this is in the process of being fulfilled now.