The Press Helps Evangelists

How announcements in the form of news stories have greatly helped ministers.

By J. R. FERREN, Secretary, Bureau of Publicity, General Conference

Announcements in the form of news stories, appearing in local papers, have greatly helped two young ministers during a series of meetings held recently in Vicksburg and Natchez, Mississippi. "Evangelist to Interpret Book of Bible," was the main headline of one of the an­nouncement stories, and under it in bold type, "Be­ginning Tonight, New Series of Lectures at Bible Auditorium." A half-column-width picture of the speaker was used in the first paragraph. The story reads:

"Evangelist L. H. Pitton is presenting something en­tirely new and different tonight at the Bible Auditorium, located on the corner of Jackson and Locust streets. While the junior choir sings as a special number that beautiful gospel song 'The Old Rugged Cross,' Mr. Pit-ton will sketch with colored chalk a scene of Calvary that will be illuminated by colored lights. 'This is the same type of art demonstration that many pay to see, Evangelist Pitton said, 'and I am using it here as a free added attraction for those who come out to hear the Word of God.'

"Tonight is children's night, and again at seven-thirty Evangelist Pitton will give an inspirational chalk talk to the children. Parents are invited to come with their children and enjoy this service.

"Evangelist J. A. Dewald is beginning a new series of I2ctures tonight on the book of Revelation, and the sub­;ect this evening is 'The Beast of Revelation 13."This is a series of studies in which the continuity should not be broken,' Evangelist Dewald said."

Another story was headed, "Seven Plagues Ser­mon Subject; by Evangelist Pitton Here Tonight." It reads:

"'The Seven Last Plagues' is Evangelist Pitton's subject tonight, as he continues his studies from the book of Revelation at the Seventh-day Adventist church, 307 Oak Street. 'This will be a time in which rivers are turned to blood, a time when darkness will be so dense it can be felt, a time when God will rain bombs of hail from heaven fifty-six pounds in weight, and. the time during which the last great battle of Armageddon will be fought,' Elder Pitton declared. He invited every­one to read Revelation z6 and then come and hear these startling events explained. The evangelist will show from God's Word the exact location where this last great battle of Armageddon will be fought.

"Evangelist Pitton has the happy faculty of explain­ing in a simple manner, so that they are made easy, passages in the Bible which are difficult to under­stand. He points out in the Bible other passages bear­ing on the subject, and shows how they harmonize, so as to give a logical and true interpretation."

"Evangelist to Be Prosecutor at Bible Audito­rium" was the headline of still another story an­nouncement. A picture of J. A. Dewald appeared with it; and an interesting announcement was given of the unique way the service for that eve­ning would be conducted. "The Greatest Crime That Has Ever Been Committed" was the subject under consideration. A fourth story featured the subject of "Hell" and the manner in which the speaker would present the Bible description.

Brother Pitton has also had some excellent re­ports of local church work in Natchez published in full. He says that a general story he prepared on the American Bible Society Bible-reading plan "gave us a very ready entrance into some of the best homes."

The Vicksburg Herald has a circulation of 2,­667, and the Natchez Democrat, 3,627. These young men feel that their press publicity is con­tributing much to the success of their work. "I am writing for the newspaper almost every day,' Brother Pitton says, as he introduces the fine col­lection of clippings he sends, and in his last paragraph he again tells us, "Newspaper work is in­teresting and worthwhile, and I can say I really enjoy it."

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By J. R. FERREN, Secretary, Bureau of Publicity, General Conference

March 1945

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