OneVoice27

Leadership expert Patrick Lencioni records this remarkable statement: “If you could get all the people in an organization rowing in the same direction, you could dominate any industry, in any market, against any competition, at any time.”¹

Our organization is the church. We are called to be engaged in a united project, be involved in united preparation, and have a united purpose.

United project—an eternal gospel

Our project is clear. The church in the early years of Christian history was galvanized by the call to preach the gospel: “And He said to them, ‘Go into all the world and preach the gospel to all creation’ ” (Mark 16:15, LSB). The church in the later years of Christian history is propelled by the call to preach the eternal gospel: “Then I saw another angel flying in the midst of heaven, having the eternal gospel to preach to those who dwell on the earth, to every nation and tribe and tongue and people” (Rev. 14:6, MEV).

With the call for this gospel to be preached with a loud voice (v. 7), the project involves an eternal gospel, having a universal reach, to be proclaimed with maximum impact. We are galvanized, then, by a timeless message, and we are propelled by timely methods.

Timeless message. This message begins and ends with Jesus, the Messiah. The book of Daniel reveals the Messiah who would come the first time (Dan. 9:24–27). The gospels reveal the Messiah who came in fulfillment of the prophecies. Following His baptism in AD 27 and subsequent temptation in the wilderness, Scripture declares, “From then on Jesus began to preach, ‘Repent of your sins and turn to God, for the Kingdom of Heaven is near’ ” (Matt. 4:17, NLT). The book of Revelation reveals the Messiah who will come the second time (Rev. 1:7; 22:7, 12, 20), and the church in the last days is to proclaim the same message, the everlasting gospel (Rev. 14:6).

In 2027, Seventh-day Adventists everywhere will celebrate the 2000th anniversary of Jesus’ baptism, anointing, and the beginning of His ministry. This moment offers a singular opportunity to strengthen the proclamation of Christ, the Messiah who has come, died, and risen, and to announce His soon return. The Seventh-day Adventist Church has launched OneVoice27—an initiative that seeks to bring the worldwide church together in a unified digital and traditional proclamation of the gospel, reaching its climax in September 2027.

The action plan is simple: “ ‘And this gospel of the kingdom will be preached in all the world as a witness to all the nations, and then the end will come’ ” (Matt. 24:14 NKJV).

This promise summons a thoughtful response from pastors and leaders alike. The gospel will not be preached by an isolated group but by a united church, active, integrated, committed, and filled with the Spirit. Every pastor can take part in this initiative in a meaningful way, engaging their congregations through practical and creative methods so that together we may speak with one voice and reach countless hearts.

Timely methods. We live in unprecedented times, and our ministry is affected by these changes. We inhabit a world that has increasingly isolated itself behind buildings, gated communities, and cars with closed windows. Doors are more secure, walls are more towering, and privacy is more coveted. How do we reach this generation? How do we meet people where they are? The answer is this: God has opened an unprecedented door for mission before us.

Digital media, social networks, smartphones, and streaming platforms have connected the world as never before. Today, 5.41 billion people are on social media, while 7.2 billion smartphones connect the planet. The reach of audiovisual media is equally impressive: 5 billion people watch television regularly, and digital content consumption on social platforms reaches 14 billion hours per day. More than 2.2 billion books are sold annually, and by 2029, 3.2 billion people will be radio listeners. These numbers are not merely statistics—they are voices, faces, and hearts waiting to hear about Jesus. This is the moment to coordinate our steps, align our resources, and share Christ with the world with clarity, relevance, and urgency.

In this global endeavor, we are called to innovate, create, and dare. Years ago, this counsel was given, “Let every worker . . . study, plan, devise methods, to reach the people where they are. We must do something out of the common course of things. We must arrest the attention. We must be deadly in earnest. We are on the very verge of times of trouble and perplexities that are scarcely dreamed of.”²

If mission requires creativity, intentionality, and urgency, we cannot simply repeat what has already been done. We must use every possible means, old and new, to reach those who have not yet heard the eternal gospel. Every radio switched on, every video posted, every book shared, and every voice lifted must unite in one echo: “Jesus loves you so much that He came, died, and rose again for you—and soon He’s coming back.”

United preparation—a glorified Savior

Our preparation is clear. We are called to give glory to God (Rev. 14:7). Strong movements are born on our knees. For a harvest to be reaped, the soil must be prepared, the seed planted, and the ground watered with prayer and consecration. So, we invite everyone, in churches and in homes, to join a journey of intercession leading up to September 2027.

Let us pray for holiness, boldness, and unity (Acts 4:31). Let there be organized prayer chains, daily family worship moments, pre-dawn seasons of consecration, intercessory small groups, prayer livestreams, vigils, and even corporate fasts on coordinated dates. Without prayer, we may have activity without anointing; with prayer, we will see eternal fruit (John 15:5).

This initiative is both strategic and theological. A central element in OneVoice27 is Bible study, particularly the books of Daniel and Revelation. Daniel reveals God’s sovereignty over history (Dan. 2:21), while Revelation uncovers Christ’s centrality over prophecy (Rev. 1:1; 14:6–13).

John pronounces blessings on those who study “the words of this prophecy” (Rev. 1:3, NKJV). These blessings are abundant. “When the books of Daniel and Revelation are better understood, believers will have an entirely different religious experience. They will be given such glimpses of the open gates of heaven that heart and mind will be impressed with the character that all must develop in order to realize the blessedness which is to be the reward of the pure in heart.”³

Regarding these two prophetic books, every church member is invited to study more deeply about them, each pastor is requested to preach more often from them, and, through small groups, local gatherings, vigils, and other events, each church is encouraged to coordinate more initiatives around them.

We must understand the prophetic foundations before we can effectively share them with others. But giving glory to God also means we must embrace Jesus as our personal Savior before we can effectively share Him with others. Sean Brizendine, a pastor in Michigan, United States, testifies,

Since 2016, I have been overwhelmingly enamored by the life of Jesus. I started to read a chapter a day from The Desire of Ages in my devotional life. It has been a source of tremendous strength to my life and ministry, and for good reason.

In the midst of the change that has engulfed our world in the last few years, the one constant is, “Jesus Christ is the same yesterday, today, and forever” (Heb. 13:8, NKJV). I can testify that by beholding His life, I have become changed.⁴

So, we encourage all participants in this global movement to bathe in the four Gospels and include The Desire of Ages in their devotional reading—even take part in distributing this inspired book.

United purpose—a loud voice

Our purpose is clear. The purpose defines the impact our congregations, schools, and healthcare institutions hope to make on our world. Revelation’s appeal still echoes today: “Then a third angel followed them, saying with a loud voice . . .” (Rev. 14:9, NKJV). Each chaplain, district pastor, and departmental leader can take part. Every church member is invited to dedicate their social networks to the service of evangelism, including the effective sharing of missionary literature. Paul said: “I have become all things to all people, that by all means I might save some” (1 Cor. 9:22, ESV). The more voices we unite, the greater our reach; the more initiatives we integrate, the greater our impact.

And the central focus? Jesus, the Messiah. This is not just another event; it is a missionary culture, a people in action, a church on the move. The goal is for every member to be engaged in mission. There is a place for everyone. Children and teens are increasingly connected and can share their faith through creative artistry and positive cell phone ministry. Youth and young adults are visually stimulated and can share their faith as digital natives and content creators. Adults and seniors are passionately motivated and can share their faith through social media, literature distribution, and the powerful witness of personal experience.

Where conditions allow, a stronger digital presence may be joined with public initiatives, including advertising in strategic places and acts of solidarity. Where there are restrictions or limitations, let digital content and friendship-with-service strategies expand. We want to communicate with beauty, unity, and effectiveness. Unified communication does not mean uniformity; it means alignment; it means synergy. “That they all may be one . . . so that the world may believe” (John 17:21, RSV).

Within this alignment, we recognize that circumstances differ, regulations vary, and cultural contexts require different approaches. We encourage each region to adapt its format without losing the essence. The essence will remain the same everywhere: Christ at the center, the Bible open, a clear message, and active members.

Every initiative should lead to the next step: a call to action. Each video, post, radio spot, and TV segment should include a clear invitation to study the Bible. We will connect QR codes, short links, and touchpoints with each local church that has an active Bible study ministry ready to respond with promptness, care, and relevance (Acts 5:42).

All activities should lead toward harvest events that build connections between virtual contacts and real people. Digital initiatives are only the beginning; it is genuine relationships that nurture disciples and lead people to make decisions for Jesus.

Each local church can determine the most effective ways to organize these harvest events. They can be evangelistic campaigns, reaping programs, decision-focused evangelistic caravans, baptismal celebrations, or disciple-making initiatives. In every case, church members are called to work alongside those who are interested to learn more about Jesus and the biblical prophecies that lift up Jesus and apply to us.

Integrated for mission

Imagine the impact of an influencer sharing spiritual messages with an audience of more than 600,000 followers. We have such individuals around the world, such as Oleg Bokov, who leads a volunteer digital ministry in Ukraine, bringing hope to his nation and standing among the most influential religious voices in Europe. Imagine if Oleg’s influence were multiplied by 24 million digital missionaries. That moment has come! This is our opportunity to make this vision a reality.

The Lord has called us to a great task. If we are to preach with a loud voice, we must preach with one voice. The unity of the message is the strength of the proclamation. The prophetic voice must not be lost amid the noise of our time; it needs to be clear, steady, and Christ-centered.

The moment has come to align heaven and earth in both word and action. It is time to move forward, grounded in the Bible and focused on the mission, speaking with one voice.

Are you in?