Articles by Clifford A. Reeves

Obtaining Names in an Effort

December 1939

The lists of names and addresses which we  receive at our public meetings are the waters in which we fish for souls. Generally speaking, the larger the number of names ob­tained in an effort, the larger the sphere of labor, and the greater…

Read More

Charts Their Use and Abuse

February 1939

Ever since 1842, when Charles Fitch prepared his historic chart ("The Great Controversy" page 392) to illustrate the visions of Daniel and Revelation, charts have played a prominent part in the presentation of the advent…

Read More

Value of Good Titles in Advertising

October 1940

Every experienced evangelist has heard new converts testify to the arrestive power of some title or titles, just as did two of my converts after a recent baptism in London: "It was your title 'The Crisis of the…

Read More

Organizing for a Campaign

June 1940

I believe we should secure the best hall or theater possible in the city where we labor. Let us no longer be content to work in a corner, unknown and unseen. Let us not merit this reproach of Mrs. White's:

"The work in England might…

Read More

Things that Matter Most in Evangelism

December 1941

There are no trifling matters in the great work of soul-winning evangelism. As Michelangelo has said: -Trifles make perfection, but perfection is no trifle." Every detail in connection with an effort is important. The ushering,…

Read More

The Persistence of Hell

March 1942

The doctrine of an eternally burning hell is still held and proclaimed (though with much greater restraint than of yore) in a con­siderable section of Christendom. This is indi­cated in the correspondence columns of the Christian…

Read More

Teaching Converts to Pay Tithe

September 1942

The arresting message of the following quotation taken from the "Testimonies" is worthy of most careful thought on the part of every one engaged in soul-winning effort.

"Our ministers would…

Read More

Let Us Preach for a Verdict!

October 1944

A minister's wife whose custom it was to ask her husband each week end, ."What is the subject of your sermon?" unthinkingly varied her question one morning, playing havoc with her husband's peace of mind. She asked,…

Read More

An Outstanding Conference on Evangelism

November 1945

Almost every State in the country was rep­resented at an important conference on evan­gelism held at Winona Lake, Indiana, July 15 through July 21. Representatives of many re­ligious groups were to be found among the…

Read More

Meeting Opposition and Emergencies

October 1945

It happened at a Sunday night evangelistic meeting. The preliminaries had concluded with a soul-stirring gospel solo rendered by our song leader. I had finished the introduction and was getting to closer grips with the subject…

Read More

Church of Christ, Scientist

August 1947

I. Introduction. Christian Science discovered and founded in New England by Mrs. Mary Baker Eddy, a very delicate woman who be­lieved herself miraculously healed by faith in her discovery.

Of all multitudinous sects and isms extant…

Read More

Out with the Message

June 1947

Dwight L. Moody was once asked what he considered to be the best method of reaching the multitudes outside the churches. His reply was, "Go to them."

It is an undeniable fact that, for a number of reasons, there are thousands of people…

Read More

Capitalize on Our Sanitariums

May 1947

Believing that "the gospel of health is to be firmly linked with the ministry of the Word, and knowing that "it is the Lord's de­sign that the restoring influence of health re­form shall be a part of the last great effort to proclaim the…

Read More

Premarital Interviews

November 1955

When a shy young woman and a timid young man approach the pastor request­ing that he officiate at their wedding service, they present to that minister an opportunity for premarital counseling that can make all…

Read More

Some Vital Books for the Evangelist

February 1955

DE QUINCEY, the great essayist, claimed that all literature can be divided into two groups, the books of knowledge and the books of power; the books that inform and the books that move and inspire.…

Read More

True Theology Vital to Effective Evangelism

April 1957

No Christian—and least of all a worker for God—can escape being a the­ologian. He may be a confused theologian. He may be an unconscious and irresponsible theologian. He may be an un­informed theologian. But he…

Read More

The Modern Chaplain--A Changing Image

May 1966

MORE institutions have placed chap­lains on their staffs in the past five years than in the previous fifty years. Large in­dustrial concerns, state, county, and fed­eral institutions, as well as general and mental hospitals are calling for…

Read More

The Healing Ministry of the Hospital Chaplain

January 1967

FEW areas of Christian endeavor have experi­enced greater neglect or offer greater opportuni­ties to meet spiritual need than the ministry to the sick. The major portion of our Lord's recorded activity was given to the relief of human suffering—phys­ical,…

Read More

The Psychology of Decision in Public and Personal Evangelism

September 1961

TO EVANGELIZE is the supreme mission of the church. It is the primary busi­ness of every disciple. It is also the most important work in the universe, because it is the only business the gains of which will survive the wreck of this world…

Read More

MINISTER IN THE MAKING: Are You Called to the Ministry?

February 1950

As his clear blue eyes searched mine, this question came with quiet earnestness from a fine young man in one of our senior colleges: "How can I know and recognize God's call to the ministry?" It was toward the end of a Week of Prayer.…

Read More

The One Supreme Qualification

October 1938

What are the qualifications required to make us effectual ministers of the new covenant? What is the one supreme thing which we must have if we are to proclaim the advent message with power and lasting success?

The opinion of many…

Read More

Evangelistic Publicity Materials at General Conference

July 1941

Polk Hall A, situated to the right of the main auditorium, was the scene of a most interesting exhibit of the various types of material aids which the advent ministry is using to attract and win the mul­titudes of today.…

Read More