W.R.A. Madgwick

The first lecture of an evangelistic series is the spearhead of the campaign. The title of this opening lecture, carefully and prominently placed in all advertisements, is the tip of the spearhead. For this reason it is difficult to exaggerate…

Advertising since the World War has undergone a complete revolution. Com­mercial concerns which formerly were content to spend a few hundred dollars annually in making known their products or services, now consider it…