R. J. McKinney
Public Relations Secretary, South Atlantic Conference
Communicating With Minorities
HOW do you reach the black man and other minorities? Are today's methods compatible with today's madness? Must we take the time and energy to develop "separate but equal" methods and materials to reach different audiences one black, one brown, one white, perhaps one even red, and later on one yellow? What is the church's responsibility in mass communication? What should we do today and tomorrow, and will we have to change again?