Donn Thomas

To attract a crowd for almost any kind of public event, one must advertise. As Seventh-day Adventists we have little use for the Hollywood brand of movies, but we might well consider what Hollywood does to popularize its product. Promoting…

You seldom find a good Seventh-day Adventist who has the Coca-Cola habit; but, as a denomination, we might well analyze the advertising technique that sells 34,000,000 bottles of this beverage a day.

Repetition is the foundation…

One bright Sabbath day a stranger in a black suit made his way toward a medium-sized town. Happily he stopped his car at a drugstore as he came into the city. He went inside and looked in a telephone book to find the location of the Seventh-day…

One day I received from a friend some definitions of public relations on a mim­eographed sheet. One of these intrigued me because I couldn't understand it. I got out my dictionary and began substituting words and it made less sense than before.

Right…