Raising Campaign Expenses

How do we cover the expenses of an evangelistic effort?

By W.K. Smith

The main channels of revenue to cover the expense of an evangelis­tic effort, are, first, conference funds; second, offerings received during the campaign; third, appropriations by the local church; fourth, lump sums given by individuals; fifth, profit from literature sales. It has been demon­strated that the pressure on channel No. 1 will be greatly lessened if proper attention is given to stimulating the financial stream through channels 2, 3, 4, and 5.

During a series of meetings, I find it a good plan to take an offering every night, and I endeavor to edu­cate the people from the very begin­ning to cultivate a spirit of liberality, and to appreciate the opportunity which is afforded them to contribute to the success of the meetings. The attitude we take touching the ques­tion of offerings during the first few nights of the meetings, will largely determine the degree of success at­tending this feature throughout the meetings. Sometimes it is advisable to select some definite night each week, on which the people are given to understand that we ask for and expect a special offering. If the in­terest of the people is secured and maintained, they gladly respond to such special requests as may be nec­essary for liberal offerings.

I believe that it tends to the spir­itual health of a campaign to enlist individuals and groups of individuals to contribute lump sums, as occasion may require. There are persons who prefer to give a lump sum rather than drop a coin in the collection box, and they should be given opportunity to do so. Due recognition of their gen­erosity should always be made, first, because it is a courtesy due to the donor; and second, because to do so may inspire others to follow a worthy example.

St. Louis, Mo.


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By W.K. Smith

July 1931

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