Advertise Your Church

How to make your church visible.

By WILLIAM A. BUTLER, Acting Secretary,  Home Missionary Department

Of all churches ours seem frequently to be in the most obscure or more unfavorable places. A church lot is given by a well-meaning mem­ber, and we begin to build, happy that we have some place to call our own. But in many cases the gift lot should be accepted with the under­standing that it might be exchanged for a more desirable location if possible.

Be that as it may, the churches now in use should have special attention. Place a sign on the highway or street, with an arrow indicating the direction of the church; tell how far it is to the church, and give a word of welcome. Other de­nominations do this. A stranger may be looking for a Seventh-day Adventist church, and we want all strangers as well as local friends to come to our church.

Using the telephone book is another way to ad­vertise your church location. The telephone com­pany will probably be glad to list the church tele­phone in the classified advertising section in the back, under "Churches." If the church has no telephone, give the pastor's or church elder's num­ber in the telephone book.

The local newspapers should, by all means, in­clude our churches in their dire,ctories. They ad­vertise all other denominations. Since the main word in our name starts with the first letter of the alphabet, why not let it head the list—Adventist? People often try to look up our church address in the newspaper, but too frequently it does not appear there.

In the hotels and railroad stations there are church directories. Is your church on the list? Why not?

Whether the church has a regular conference worker or not, let the world know where the Sev­enth-day Adventists meet and when, and help visi­tors to feel so at home that they will want to come again next Sabbath. Improve any and every op­portunity to help the people find their way into our church and fellowship.


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By WILLIAM A. BUTLER, Acting Secretary,  Home Missionary Department

November 1945

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