The Science of Soul Winning

The art of persuading men to turn to Christ is the greatest science that this old sin-cursed world has ever known.

By ARTHUR A. CONE, Pastor, Milwaukee, Wisconsin

The art of persuading men to turn to Christ is the greatest science that this old sin-cursed world has ever known. We have been definitely urged to study the science of soul winning :

"In order to lead souls to Jesus there must be a knowledge of human nature and a study of the human mind." "We all need to study character and manner that we may know how to deal judiciously with different minds."—"Testimonies," Vol. IV, pp. 67, 09.

Observe the wisdom of Jesus in presenting the subject of the kingdom of heaven to a mixed multitude. In Matthew 13, to a farmer He represented the kingdom of heaven as "a man which sowed" and "a grain of mustard seed ;" to the housewife it was represented as "leaven ;" to the miner, as a "treasure hid in the field ;" to the merchant, as a "man seeking goodly pearls ;" and to the fishermen, as "a net that was cast into the sea." In all this Christ was not only endeavoring to illustrate the king­dom of heaven to His hearers, but He was trying to teach His disciples the science of soul-saving.

The Bible clearly points out that the heart has much to do with any decision a man makes. Therefore, it is certain that we must learn the art of touching the hidden springs of action in the heart. "Keep the heart with all diligence ; for out of it are the issues of life." Prov. 4:23. "The heart is the citadel of the man."—Id., Vol. V, p. 536. In the heart are the springs of ac­tion ; it is the citadel that must be taken.

To be successful in winning souls, a worker must know how to take that citadel, and he must understand that it can be reached only through the avenue of the mind. "The mind controls the whole man. All our actions, good or bad, have their source in the mind."—"Fun­damentals of Christian Education," p. 426. "Every organ of the body was made to be servant to the mind. The mind is the capital of the body."---"Testimonies," Vol. III, p. 136. "It is the nicest and most critical work ever given to mortals, to deal with minds. Those who engage in this work should have clear discernment, and good powers of discrimina­tion."—Id., p. 104.

The mental faculties are three—intellect, feeling, will. An appeal that is made to any one of these three faculties of the mind alone is not according to God's order, and is not productive of permanent results. For example, we might make too strong an appeal to the feel­ings, or emotions. The legitimate and success­ful way, however, is a properly balanced ap­peal to all three faculties, An appeal to the intellect alone, though it be ever so convincing, may not touch the springs of action in the heart at all, nor cause the hearer to will to turn to Christ. We must learn how to make people feel what we have made them think. Other­wise we will always be weak in "pulling them over the line."

All successful soul winners whose work has held fast have worked in harmony with these principles. We read concerning Luther's work : "His eloquence captivated his hearers, the clearness and power with which he presented the truth convinced their understanding, and his fervor touched their hearts." Thus the "citadel" was taken.

There is a vast difference between soul con­vincing and soulsaving. By sound logic and unanswerable arguments, a speaker may con­vince the mind of an individual, and then, without having taken the citadel of his heart, by dominant influence and sheer force of will, sweep him off his feet into the baptismal pool and on into the church. And again, a speaker may play too strongly upon an individual's emotions or feelings, thus submerging his will and placing his heart under the control of his emotions rather than under the control of his convinced intellect. In either case the results are seldom permanent or satisfactory. "It is not God's purpose that any human being should yield his mind and will to the control of an­other, becoming a passive instrument in his hands."—"Ministry of Healing," p. 242.

The science of soulsaving contemplates tak­ing the citadel of the heart by Christ's method of gaining the respectful attention, properly developing that attention into rapt interest, and then creating such a desire as will legiti­mately touch the springs of action in the heart, and result in a definite resolve to turn to Christ. And all this is accomplished, in so far as we are concerned, by making the proper impression upon the mind.'


Ministry reserves the right to approve, disapprove, and delete comments at our discretion and will not be able to respond to inquiries about these comments. Please ensure that your words are respectful, courteous, and relevant.

comments powered by Disqus

By ARTHUR A. CONE, Pastor, Milwaukee, Wisconsin

November 1941

Download PDF
Ministry Cover

More Articles In This Issue

Dare We Abandon Our Study Life?

Conditions in the world de­mand that the ministers of God's final message shall think straight, have right ideas and high ideals, and know the truth without peradven­ture. This cannot be accomplished without persistent study and thorough research.

Reaching the Non-Christians of India

How to reach the great mass of Hindus with the gospel message in an effective way is the problem that mis­sions in India face. I should like to throw out some suggestions which might be of help in meeting this great problem.

Radio Evangelism in China

More than seven years ago, in March, 1934, the Lord opened a door of oppor­tunity for us to begin proclaiming the message over the air in Shanghai, China. Without in­terruption, this work has continued for a full hour every Sunday morning until recently.

Common Fire in Our Service

A warning for modern Nadabs and Abihus who profane God's service with the "common fire" of secularism in its many forms.

Using the Newspapers in South Africa

We are not able to use the radio here in, South Africa; so I have been using newspaper publicity in publishing the message.

Affiliated Yet Independent Broadcasts

The accompanying cut is the joint emblem of three broadcasts conducted in the Middle Western States, all operating under the same name, yet separate in their work.

How God Trains His Workers

Vital "Testimony" Counsels from the Spirit of Prophecy

Giving New Impetus to the Bible Work

Our Monthly Bible Worker Interchange column.

The Pastor and the Home (Part II)

Every pastor who faces frankly the prob­lems of his church which to a greater or lesser extent have their origin in the home, must come to the conclusion that definite, well-planned action must be taken to improve the abilities of parents, that they may do more effective work in homemaking and child cul­ture.

Technical Features of Hymnal

Our monthly music column looks at the technical features of the hymnal.

View All Issue Contents

Digital delivery

If you're a print subscriber, we'll complement your print copy of Ministry with an electronic version.

Sign up
Advertisement - SermonView - Medium Rect (300x250)

Recent issues

See All
Advertisement - SermonView - WideSkyscraper (160x600)